Price Guide

Amazon EC2 Pricing Guide | Cost Structure and Cost Optimization Strategies for Business Use

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Basic Amazon EC2 pricing structure

Amazon EC2 (Elastic Compute Cloud) is a service that allows companies to use virtual servers in the cloud. However, while its pricing structure may appear simple at first glance, in reality, multiple elements are intertwined, and it is important to be careful to understand the overall picture.


For corporate use in particular, it is important to properly understand the pricing structure and then optimize costs according to actual usage. By being wise with the design and operation, you can achieve stable cloud operations within your budget while reducing unnecessary expenses.


Here, we will explain how EC2 pricing is structured, assuming business use.



Overview of billing and business use

Amazon EC2 pricing is primarily based on a pay-as-you-go system, where you are basically charged for what you use. This allows you to launch only the amount of servers you need, when you need them, which is cost-effective, but depending on how you use it, unexpected costs may occur.


Specifically, you should pay attention to the following points:

  • Unintentional charges due to forgetting to shut down the server or leaving unnecessary resources running

  • Overlooking storage and data transfer costs

  • Unexpected costs for optional features such as Elastic IP and ELB


In addition, Amazon EC2 has different billing methods, such as on-demand, reserved, and spot, and it is important to use them according to the purpose and operational situation. In particular, for companies that use AWS across multiple accounts and departments, it is important to understand the actual usage of each account and to design and manage costs from an overall optimization perspective.



Main cost components

Amazon EC2 charges are incurred for the following items:

  • Instance uptime (server usage time)

  • Storage usage fees (disk capacity, performance, snapshots, etc., such as Amazon EBS)

  • Data transfer charges (mainly outbound communications to the Internet)

  • Optional feature costs (Elastic IP, ELB, CloudWatch, etc.)


Prices for these vary greatly depending on how they are combined. Rather than simply thinking of it as a monthly fee, the basis for cost control in corporate use is to break it down into smaller amounts for each required resource and manage them accordingly.



When charges are incurred (mainly pay-as-you-go)

With Amazon EC2, the timing of charges varies depending on the resource. The main points are as follows:

  • Instance: Charged only when running (free when stopped)

  • Storage: Pay-per-use based on data capacity and performance

  • Data transfer: Charged for outbound communication, free within AWS and between some regions

  • Optional features: Elastic IP, ELB, etc., charged based on allocation and usage


Starting operations without understanding this billing model could result in unintended increases in costs. If multiple departments are using the system, forgetting to stop it or making configuration errors can lead to unnecessary expenditures, so it is important to build a management system that takes billing points into consideration from the design stage.



Main cost items for Amazon EC2

Amazon EC2 prices vary greatly depending on usage and configuration. For corporate use, understanding in advance which cost items will have an impact and to what extent will increase budget accuracy, leading to continuous cost optimization.


Here we will summarize the most common cost items in EC2 fees.


Instance Uptime

The largest portion of EC2 costs is the cost of running instances (virtual servers). There are three types of billing methods:


On-Demand Instances

This is the most flexible method, allowing you to start it immediately when you need it and only pay for what you use. It's convenient because there's no initial investment required, but the unit price is the highest of the three. It's suitable for short-term use and workloads that are difficult to predict.


Reserved Instances (RIs)

This system allows you to receive discounts of up to 1% by committing to a one-year or three-year contract. It is suitable for systems that require long-term, stable operation. For corporate use, it is effective for mission-critical systems and environments that operate 3 hours a day.


Spot Instances

This method allows you to receive significant discounts by utilizing unused AWS capacity. However, since there is a possibility that AWS may suspend the service, it is suitable for applications with high fault tolerance or temporary batch processing.



Storage (Amazon EBS) usage fee

Amazon EBS (Elastic Block Store) is widely used as storage for instance data. Storage costs are determined by the following factors:

  • Capacity (in GB)

  • Performance (standard/high performance, etc.)

  • Snapshots (save backup data)


Choosing high-performance storage can significantly increase costs, so it's important to choose the right storage for your needs. Also, if you don't delete snapshots regularly, unnecessary charges will pile up.



Data transfer charges (outgoing communication)

While communication within AWS is generally free, outbound communication to the Internet incurs charges. This applies in the following cases:

  • Delivering data to users of a web service

  • API integration with external systems

  • Remote Backup


On the other hand, internal communications within the same region or between VPCs are often free or low-cost, so by intentionally configuring them at the communications design stage, it is possible to optimize transfer fees. For systems with high traffic volumes, it is important to be aware of communication routes from the early stages of design.



Other optional costs

With EC2, you can use the following optional features as needed, but each will incur additional costs.

  • Elastic IP Address: Global fixed IP allocation

  • Elastic Load Balancing (ELB): How load balancing works

  • Amazon CloudWatch Logs: Log monitoring and visualization


Utilizing these will improve operational efficiency, but it also incurs costs, so it is important to make the decision to limit them to the bare minimum.



Key Factors Affecting Amazon EC2 Pricing

Amazon EC2 pricing is not simply determined by the amount of time used or the amount of storage capacity. Costs are directly affected by various factors, such as the instance type and region used, and operating patterns.


In particular, for companies that operate AWS across multiple accounts or departments, configuring the system without accurately understanding these factors can easily result in unintended costs. Below we will summarize the main factors that affect prices.



Price differences by instance type

EC2 offers a variety of instance types depending on usage and performance. The major categories are as follows:

  • General-purpose type (t3, m5, etc.)

    • It has well-balanced performance and is suitable for web servers and small-scale applications.

  • Compute optimized (e.g. c5)

    • It is suitable for processing that requires high computational performance, but is also expensive.

  • Memory optimized (r5, x2, etc.)

    • Ideal for large-scale data processing and in-memory databases.

  • Storage optimized (i3, etc.)

    • Used when fast local storage is required.


If you do not select the appropriate type for your application, you may end up with excessive or insufficient performance, which can lead to unnecessary costs and system problems.



Pricing varies by region

AWS operates multiple regions (bases) around the world, and EC2 pricing varies by region.


For example, the unit price for the same instance will differ between Japan (Tokyo region), the United States, and Southeast Asia, due to factors such as exchange rates, supply and demand balance, and operational costs.


When configuring a system that includes overseas bases, region selection is one factor that directly affects cost optimization. However, rather than making a decision based solely on price, you also need to consider the following factors:

  • Data physical location and compliance requirements

  • How latency and bandwidth affect user experience

  • Distributed region policy as a disaster prevention measure


It is necessary to select the optimal region while balancing cost, availability, and legal regulations.



Impact of operating patterns and usage times

Instance uptime and usage patterns also have a significant impact on costs.

  • Always-on: By utilizing Reserved Instances, you can reduce costs over the long term.

  • Short-term or irregular use: Flexible support with on-demand instances

  • Temporary batch processing, etc.: Using spot instances can significantly reduce costs


You can also optimize costs by simply shutting down your development and test environments at night and on weekends.




Amazon EC2 cost optimization strategies that businesses should keep in mind

AWS EC2 offers a flexible pricing structure, but costs can vary greatly depending on the design and operation. For corporate use in particular, both company-wide optimization and waste reduction at each location are required.


Here we will summarize specific measures to efficiently optimize EC2 costs.



Leverage Reserved Instances

Reserved Instances (RIs) are a pricing model that allows you to receive discounts of up to 1% by committing to use a specific instance type and region for a one- or three-year period. Planned use is an effective way to optimize your EC3 costs.


It is particularly effective in the following cases:

  • When operating business systems or core infrastructure that are always running

  • When the instance type and region to be used are fixed

  • A configuration that prioritizes long-term stable operation over short-term expansion


However, since cancellation or flexible changes are not possible midway, you must carefully consider the system size and future usage plans before implementation.



Use Spot Instances Wisely

Spot instances are a system that provides unused capacity on AWS at a discount. While they can significantly reduce costs, they are subject to interruption depending on demand, so they should only be used for specific purposes.


Specifically, the following are typical uses:

  • Ephemeral jobs such as batch processing, log aggregation, and machine learning

  • Short-term use for verification/testing environments and development

  • Supporting resources for autoscaling configuration


By avoiding direct use in production systems and incorporating it for auxiliary purposes, you can ensure stability while gaining cost benefits.



Optimize the number of devices used with auto-scaling

By using the auto-scaling function, you can automatically increase or decrease the number of instances depending on access status and system load. This allows you to flexibly adjust resources according to demand, making it easier to balance cost efficiency and performance.

  • Flexible response to sudden increases in access

  • Reduce the number of resources during off-peak times to reduce unnecessary costs

  • Combined with Spot Instances, it can further improve cost efficiency.


This is particularly effective when the busy and slow seasons for web services and systems are clearly defined.



Clean up unnecessary resources

It's surprisingly easy to overlook this, but if you forget to stop instances or leave unused storage, unintended charges can pile up. For corporate use, be sure to check the following regularly.

  • Inactive instances, unnecessary EBS volumes

  • Outdated snapshots and backup data

  • Unused Elastic IPs and ELBs (load balancers)


It is effective to incorporate visualization and regular inspections into the system by utilizing the AWS Management Console and cost analysis tools.



Gain visibility into costs with monitoring and alerts

AWS provides standard tools that allow you to visualize and monitor costs and resource usage. By using these tools appropriately, you can quickly detect cost anomalies and excessive resource usage and take prompt action.

  • AWS Cost Explorer: Visualize usage and cost trends in graphs

  • AWS Budgets: Set budgets in advance and receive alerts when thresholds are exceeded

  • Amazon CloudWatch: Monitor instance status and system load in real time


For organizations that use AWS across multiple accounts and departments, it is an essential system for understanding and controlling costs from a central location.




Estimating Amazon EC2 fees and coordinating between headquarters and local offices

Amazon EC2 fees vary greatly depending on the configuration and usage. It is essential to accurately estimate costs before implementation and to have a common understanding of costs between headquarters and local offices.


AWS provides an official estimation tool that can be used for budget planning and internal company presentation simulations.



Basic usage of the AWS Pricing Calculator

The AWS Pricing Calculator is an official tool that allows you to create detailed estimates for each service. For Amazon EC2, you can easily calculate approximate costs by simply entering your configuration.


Main steps:

  1. Visit the AWS Pricing Calculator

  2. Select "Amazon EC2"

  3. Enter the following information:

    1. Instance type

    2. Operating hours (regular/temporary)

    3. Storage configuration (EBS type and capacity)

    4. Data transfer volume

    5. Optional features (Elastic IP, ELB, etc.)


You can see an estimate of monthly and annual costs. In addition, price differences by region are reflected, making it useful for comparing global bases.



Points to note when making an estimate

The Pricing Calculator is a useful tool, but there are some items that may differ from actual usage, so you should keep the following points in mind.

  • Perform calculations based on actual operating patterns and time periods

  • Include resources that are often overlooked, such as snapshots and log storage.

  • Estimate based on outbound data transfer volume (traffic volume)

  • Adjust the configuration in anticipation of future system expansion and scaling during busy periods


Especially for corporate use, operational conditions often differ for each account and location, so it is important to compare them according to purpose rather than relying on a single quote.



Tips for aligning cost recognition between headquarters and local offices

When a global company operates AWS, if they leave the understanding and explanation of costs to local organizations, the following problems are likely to arise.

  • There is a discrepancy in cost perception between the head office and the local company

  • Design intent is not shared, leading to operational problems and inefficient configurations

  • The results of IT investments and budget management become a black box


To avoid these challenges, the following measures are effective:

  • From the quotation stage, both the head office and the local office jointly review the configuration and costs.

  • Regularly visualize actual usage and cost trends using tools such as AWS Cost Explorer

  • Globally standardize the use of reserved instances and spot instances, as well as the streamlining of unnecessary resources, to achieve overall optimization.


By establishing such a system, the cost structure of using AWS can be properly shared within the company, and the validity and cost-effectiveness of IT investments become clear.




[Summary] Understanding the Cost Structure of Amazon EC2 for Business Use

Amazon EC2 is used by many companies as a high-performance cloud infrastructure with excellent flexibility and scalability. However, its pricing structure is multi-tiered, and starting to use it without fully understanding how it works can lead to bloated costs and operational inefficiencies.


In particular, for companies that use AWS across multiple locations and multiple accounts, it is essential to keep the following points in mind in order to maximize cost-effectiveness.

  • Accurately understand the EC2 pricing structure and billing timing

  • Improve cost efficiency by selecting instance types and regions

  • Use Reserved Instances and Spot Instances depending on your needs

  • Continuous optimization through auto-scaling and resource cleanup

  • Use official tools such as the AWS Pricing Calculator to estimate costs and ensure that the head office and the local office are on the same page.


By being mindful of your cost structure from the design stage and continually reviewing it during the operation phase, you can maximize the cost-effectiveness of using AWS. Use this article as a reference for cost design and optimization when introducing and operating Amazon EC2.





Kazuki Kato
The person who wrote the article
Kazuki Kato

Serverworks Co., Ltd. Marketing Department, Marketing Section 1 After working as a sales representative for an independent ISP and SIer, optimizing customer systems and networks, he joined Serverworks. Since joining the company, he has worked on development standardization projects for an electric power carrier and proposed and implemented an in-station reading system for a railway operator. He is currently in charge of event marketing and inside sales. His hobby is washing cars. AWS Certified Database – Specialty (DBS)

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